Once again a new, exclusive partnership for Metropolis by Ivas: the company has signed an agreement with Berloni, for more than seventy years a benchmark for kitchen furnishings.
There is much that joins these two companies.
The underlying philosophy is the same: the kitchen, and the rooms where they stand, are a synaesthetic experience, their meaning expressed through various sensory events as are the decorative collections offered by Metropolis, polysensorial, all-encompassing experience related to the materials.
They also share the same way of presenting themselves on the market: Berloni, like Metropolis, asserts an international vision that has progressively made the brand the world spokesperson for the Italian lifestyle, telling a real Italian story: a story of life, of the home and of a style made in Italy.
The star of this collaboration is the exclusive supply of Metropolis effects for the historic headquarters in Pesaro, for all flagship points of sale and for the main Italian showroom in Milan. In fact, the latter site, designed by the architect Marco Fumagalli, will see, among other things, the presence of Bronx, Brooklyn, Mito and Soul Cement collections.
The showroom is located in via Albricci, 7, in the centre of Milan, a hub that encompasses the world's most important home furnishing and design companies. From 14 to 19 April, the surrounding streets located smack in the centre of the city, between the Missori and the Milan Cathedral Metro Stations, will host the Fuori Salone 2015, the dynamic venue for events, conferences and meetings.
Metropolis will be present on location, at the site Berloni will be inaugurating on that occasion...
stay tuned!
Berloni Showroom - Via Albricci 7, Milan
17.03.2015
indietro
