News - Ivas Group and the street art: Rome - Pigneto

Ivas Group and the street art: Rome - Pigneto

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Gruppo Ivas ha messo a “servizio” di questo progetto pitture al quarzo con elevata resistenza agli agenti atmosferici, all’abrasione e ad allo sporco, garantendo all’opera la massima stabilità cromatica nel tempo.
Scopri la gamma delle pitture al quarzo
At the end of October a debated Urban Art work representing the Capitoline Wolf that feeds 3 men symbolizing 3 powers (institutional, religious and criminal) appeared on a big wall in Pigneto, Rome. 
The work of art has been painted to promote the Netflix TV series “Suburra”. 
It is the first time that a TV series is promoted in Italy using Urban Art. 
The M.U.Ro project organised and made the work possible, while the artist and curator David Diavù Vecchiato took care of the supervision and the artist Luca Zamoc designed and painted it. 
A very visble wakk un an important area like Pigneto, known for its “movida” and for this reason very popular amongst roman citizens and tourists from all over Italy and the world has become a star in an important operation that we could call Urban Marketing Art. 
Official M.U.Ro website
Look at the video of the making
Gruppo Ivas supplied quartz paint, highly resistant to atmospheric agents, abrasion and dirt, guaranteeing the maximum chromatic stability in time. 

Check out the quartz range


26.10.2017 indietro
img Ivas Industria Vernici Spa
  • Via Bellaria, 40
  • 47030 San Mauro Pascoli (FC) - Italia
  • ph. +39 0541 815811
  • fax +39 0541 815815
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